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Not Only A Brand, But A Lifestyle Choice– The DON


The DON isn’t only a brand of clothing for men and women. The DON is an announcement of a lifestyle choice; a lifestyle of honesty, open-mindedness, and peace.  It is a bold statement that begins from an inner desire to be heard and to make a difference. It is based on the belief that everyone is inherently good and really wants to live up to their better natures. The easiest thing for our youth to do these days is to walk in the wrong direction. But we believe that everyone who goes there has a small voice inside telling them that there is a better way. The DON helps people to give an outer expression to that precious inner voice.

When someone wears the DON brand he or she is saying: “I believe in me. I believe we can be better. I believe that by honoring the best in me, I am honoring the best in you. And I can inspire people to make a better choice by my example.”

The DON is a call for social action. The change we are trying to bring about is from the inside. We want to help people change their attitudes, change their thinking, and see a different way that is a more accurate picture of who they really are. We decided to focus on art and fashion as a way to make our impact.  In our efforts, we hope to break down social barriers and unite communities.  With this unity, we sanction society to battle the greater challenges facing our citizens.

 

We didn’t create the DON brand and then decide to find some charities to support. In fact, the opposite is true. The entire reason for the creation of this brand was to help charities that are involved in the betterment of the community, particularly those charities dedicated to helping young people. We are a community oriented brand. We are unique.


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Jul 10, 2011

In her most recent music video, The famous Dutch ReBelle was kind enough to wear a shirt from our 'Keep Love Alive' collection.

Sep 17, 2010

We are hosting this event on 9/26 at The Greatest Bar in Boston (262 Friend Street) on the 3rd floor.

Apr 8, 2010

April 24, 2010:

The D.O.N. team invites you to join us on a quest to help others, learn about the city, and raise funds for Boston Cares, Inc.  The event includes brief volunteer tasks...

Jan 14, 2009

Please join our "Haute For Haiti" Facebook group to see what we are doing in an effort to raise funds for Haiti earthquake relief efforts.


http://www.facebook.com/group.php?gid=255647151811

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